10 Steps for Exhibitors to Prepare for the Consumer Electronics Show (CES) 2025

Planning to exhibit at the Consumer Electronics Show (CES) 2025? This premier tech event is a great opportunity to showcase your technology, network with industry leaders, and drive business growth. And, despite “consumer” front-and-center in the event name, more and more B2B companies have been tapping up the event to make inroads as well. 

To help you make the most of your exhibition, here’s a quick step-by-step guide to help you prepare. 

1. Secure Your Booth Space Early

First things first, book your booth space as soon as possible. Prime locations go quickly, and securing your spot early ensures you get a favorable position that maximizes foot traffic.

2. Design an Eye-Catching Booth

Your booth is your brand’s first impression at CES. Invest in a professional, visually appealing design that highlights your technology. Consider elements like interactive displays, engaging demos, and clear signage to attract attendees.

3. Plan Your Exhibit Schedule

CES is packed with activities, so plan your exhibit schedule meticulously (digital team itinerary is highly recommended). Ensure your team knows the booth duty shifts, demonstration times, and important sessions to attend. This organization helps maximize your presence and efficiency at the event.

4. Train Your Team

Your booth staff is the face of your company. Conduct thorough training sessions to ensure they are well-versed in your technology, equipped to answer questions, and adept at engaging with attendees. Practice pitches and product demonstrations to ensure smooth delivery.

5. Prepare Marketing Materials

Effective marketing materials are crucial. Create brochures, flyers, and business cards that clearly explain your technology and its benefits. Ensure they are visually appealing and easy to understand. Digital assets like videos and presentations can also enhance your booth experience.

6. Promote Your Presence

Start promoting your CES presence well in advance. Utilize social media, email newsletters, and your company website to generate buzz. Consider special promotions or giveaways to attract visitors to your booth and leverage CES-related social hashtags to increase visibility before, during, and after the show. 

7. Engage with Media and Influencers

Did you know press outreach around CES typically starts in October the year prior? It’s crucial that you reach out to industry media and influencers well ahead of the event, as it’s notoriously competitive to secure media briefings on-site. To sweeten the pot, offer key media exclusive previews or interviews to generate pre-event coverage.

8. Network with Other Exhibitors

CES is as much about networking as it is about showcasing products. Identify other exhibitors you want to connect with and schedule meetings. Collaborations and partnerships can arise from these interactions, providing long-term benefits for your company and product roadmap. 

9. Leverage the CES App

Did you know there’s a CES app? Often overlooked, it is an invaluable tool for exhibitors. Use it to stay updated on event schedules, manage appointments, and navigate the venue. You can also use it to engage with attendees and other exhibitors.

10. Prepare for Post-Event Follow-Up

The work doesn’t stop when CES ends. Plan your follow-up strategy to capitalize on the contacts and leads generated at the event. Send personalized thank-you notes, connect on LinkedIn, and schedule follow-up meetings to maintain momentum.

It’s Never too Early to Start Planning 

Exhibiting at CES 2025 can significantly boost your company's visibility and growth and it’s crucial that you kick off the planning process early to maximize your ROI. If you’re interested in kicking off a public relations strategy for the big show, kindly contact a member of the Wise Up PR team here to learn about how to make the most out of your attendance.