Attest unveils new hybrid approach to research

Attest, the most intuitive global consumer research platform, has launched a powerful new own-audience research capability as a single solution for market and own-customer research.

The innovation allows researchers to run surveys with current customers, future consumers or both together - and analyse the results side by side. It aims to increase the speed to insights and help researchers uncover hidden opportunities between both audiences. 

CEO Todd Latham, who joined the company in December, said the new hybrid research capabilities were the answer for B2C brands looking for a complete view of their market. 

“With the speed of change in today’s market, it’s as critical for brands to continue learning about their current customer base as it is to bring on new customers to fuel long term growth,” he said. “Panel and own-customer research are typically sold as separate tools and for different purposes, but Attest gives researchers the flexibility to choose the right audience for their context, without always defaulting to panel research.”

Conducting hybrid research provides a more holistic view by identifying where the gaps are between a brand’s current and future customers. These insights can be instrumental in making high profile, strategic decisions and help to unlock growth.

William Blakey-Peck, Marketing Insight Manager at Loqbox, said carrying out hybrid research with Attest had already proven valuable for the brand, which helps consumers build their credit scores:

“Hybrid research shows us the key differences between our existing audience and prospective members, letting us spot opportunity and de-risk those marketing moves that unlock new segments,” he said. “As a business focused on improving our members’ financial wellbeing, using hybrid research helps us demonstrate the incremental positive impact that Loqbox has for our members, helping them to access richer lives.”

Hybrid research will bring a deeper level of understanding to: 

• Product development - Derisk product launches by assessing how they'll land with current and target customers.
• Campaign testing - Pinpoint how marketing campaigns move the needle for brand awareness and market share – and optimize ad spend with agile pulse checks.
• Category analysis - Spot new ways to boost expansion while keeping current customers on side. 
• Brand perception- Make brand choices that attract new buyers and maintain current customers’ perception.

The upgrade of Attest’s platform with hybrid research follows a raft of new innovations including multi-market research, monadic testing, AI summaries, and interactive storytelling features, which have already attracted global brands like Netflix, Uniqlo and Huel.