Insights

Best of Consumer Electronics Show (CES): 10 Tips for Achieving Recognition and Awards at CES 2025

Wise Up PR

Dec 12, 2024 — 3 min read

CES 2025 offers a tremendous opportunity for technology companies to showcase their latest innovations and gain industry accolades. Beyond CES’s own Innovation Awards, winning awards and securing spots on media "best-of" lists can significantly boost your brand’s visibility and credibility too. Here are 10 tips to help your company achieve recognition and stand out at CES 2025.

1. Launch a Standout Product

The foundation of winning awards and gaining media recognition is a standout product. Ensure your product has a unique selling proposition (USP) that addresses real-world problems or offers significant improvements over existing solutions. Innovations that push the boundaries of technology tend to attract more attention and many companies hold out on announcing a product for the show to gain more traction and visibility.

2. Research Relevant Awards

CES hosts its own awards, like the CES Innovation Awards, and competitions, each with specific criteria. Research these awards early to understand which ones align best with your product. Other prestigious awards and accolades are media-focused, including Engadget's Best of CES and TechRadar’s Best in Show. Figure out which lists you want to target, build a list early, and make sure you keep the right people in the loop.

3. Create a Compelling Submission

A strong award submission is crucial. Clearly articulate the problem your product solves, its innovative features, and its benefits. Use high-quality images, videos, and compelling narratives to make your submission stand out. Highlight any unique technology, design elements, or user experiences that set your product apart.

4. Leverage Pre-Event Buzz

Generating buzz before CES can help build anticipation and interest. Use social media, press releases, and your company’s blog to share teasers and behind-the-scenes content. Engaging your audience and the media early can set the stage for greater attention during the event.

5. Design an Eye-Catching Booth

Your booth should attract attention and draw in visitors, including media and award judges. Invest in a professional, eye-catching booth design that reflects your brand and showcases your product’s unique features. Interactive displays, demonstrations, and high-quality visuals can create a memorable experience.

6. Engage with the Media

Building relationships with journalists and media representatives is essential for gaining recognition. Reach out to key media contacts before the event with personalized pitches and invitations to visit your booth. Offer exclusive previews or interviews to generate interest. During CES, be responsive to media inquiries and provide comprehensive press kits.

7. Host Special Events and Demos

Hosting exclusive events or product demonstrations can capture the attention of award judges and the media. Plan special sessions at your booth where attendees can experience your product firsthand. Highlight the innovative aspects and unique selling points during these demos to leave a lasting impression.

Social media is a powerful tool for amplifying your presence at CES. Use platforms like Twitter, LinkedIn, and Instagram to share live updates, behind-the-scenes content, and product highlights. Create a unique hashtag for your CES presence and engage with the event’s official hashtags to increase visibility.

9. Prepare Your Team

Your team plays a crucial role in representing your brand. Train them to be knowledgeable, engaging, and well-versed in your product’s features and benefits. Ensure they are prepared to handle media inquiries, conduct demonstrations, and interact with award judges and attendees professionally.

10. Follow Up Post-Event

After CES, follow up with media contacts, award judges, and new leads. Send thank-you notes, additional information, and updates about your product. Highlight any awards or recognitions you received and share this news through press releases and social media. Post-event follow-up is key to maintaining momentum and building long-term relationships.

Need Help Getting Your Company Recognition Before, During, and After CES?

Achieving recognition and winning awards at CES 2025 requires a blend of innovative products, strategic planning, and proactive engagement. By focusing on standout product development, thorough research, compelling submissions, and strategic media engagement, your company can maximize its chances of standing out and making a significant impact. Prepare thoroughly, stay engaged, and aim to make your mark at CES 2025.

If you’re interested in kicking off a social media strategy for the big show, kindly contact a member of the Wise Up PR team here to learn about how to make the most out of your attendance.