How to Execute a Social Media Marketing Strategy at CES 2025

How to Execute a Social Media Marketing Strategy at the Consumer Electronics Show (CES) 2025

The Consumer Electronics Show (CES) is one of the most influential tech events globally, attracting industry leaders, media, and tech enthusiasts from around the world. For companies looking to make a splash, a well-crafted social media marketing strategy is essential. Here's how to execute a successful social media campaign at CES 2025.

1. Start with a Plan

A successful social media strategy begins long before CES kicks off. Set clear objectives for your social media efforts—whether it's increasing brand awareness, driving booth traffic, or generating leads. Identify key performance indicators (KPIs) such as engagement rates, follower growth, and hashtag performance to measure your success.

Outline a content calendar that includes pre-event teasers, live event coverage, and post-event follow-ups. Assign roles within your team to ensure smooth execution and consistent posting throughout the event.

2. Create Engaging Content

Content is king when it comes to social media marketing. Develop a variety of content types to keep your audience engaged:

• Teasers and Announcements: Build anticipation with teaser posts about what you'll be showcasing at CES.
• Behind-the-Scenes: Share behind-the-scenes glimpses of your preparations and booth setup to create a sense of excitement.
• Live Coverage: Use real-time updates, live streaming, and stories to capture the energy of the event and bring your audience into the experience.
• Interviews and Demos: Post interviews with company leaders, product demos, and customer testimonials to highlight your offerings.

High-quality visuals, such as images and videos, are crucial. Ensure your content is visually appealing and professionally produced to stand out in the crowded social media landscape.

3. Leverage Event Hashtags

Using event-specific hashtags is vital for increasing the visibility of your posts. CES typically promotes official hashtags like #CES2025. Incorporate these into your posts to reach a broader audience and engage with attendees.

Additionally, create a unique hashtag for your brand's presence at CES. This can help consolidate your content and make it easier for your followers to find and engage with your posts.

4. Engage with Your Audience

Social media is not just about broadcasting; it's about interaction. Engage with your audience by responding to comments, answering questions, and participating in conversations. Promptly replying to messages and mentions shows that your brand is attentive and values its audience.

Host interactive sessions like Q&As or polls to encourage participation. The more you interact, the more you can build relationships and foster a sense of community around your brand.

5. Collaborate with Influencers

Partnering with influencers can amplify your reach and credibility. Identify industry influencers who will be attending CES and collaborate with them to showcase your products. Influencers can provide authentic, third-party validation and help draw attention to your booth and social media channels.

Provide influencers with exclusive content or early access to your products to create buzz and excitement. Their endorsement can significantly enhance your brand's visibility at the event.

6. Utilize Paid Advertising

While organic reach is essential, paid advertising can boost your visibility even further. Use targeted ads on platforms like Facebook, Instagram, and LinkedIn to reach specific demographics and attendees interested in CES.

Create compelling ad creatives that highlight your key messages and calls to action. A well-placed ad can drive traffic to your booth, increase social media engagement, and generate leads.

7. Analyze and Adapt

Throughout CES, continuously monitor your social media performance. Use analytics tools to track engagement, reach, and other KPIs. Analyzing this data in real-time allows you to identify what’s working and what’s not, enabling you to adjust your strategy on the fly.

Post-event, conduct a comprehensive analysis of your social media efforts. Evaluate the overall impact, including engagement rates, follower growth, and lead generation. Use these insights to refine your strategy for future events.

8. Follow Up After the Event

The end of CES doesn't mean the end of your social media campaign. Follow up with your audience by sharing post-event content, such as recap videos, thank-you messages, and highlights from the event. Continue engaging with new followers and leads generated during CES to maintain the momentum.

Share your event successes, like media coverage or notable interactions, to reinforce your brand’s presence and achievements at CES.

Need Help With Your Social Strategy for CES? 

Executing a social media marketing strategy at CES 2025 requires careful planning, engaging content, and real-time interaction. By leveraging these tips, your company can maximize its impact, connect with a global audience, and achieve its marketing goals. 

Exhibiting at CES 2025 can significantly boost your company's visibility and growth and it’s crucial that you kick off the planning process early to maximize your ROI. If you’re interested in kicking off a social media strategy for the big show, kindly contact a member of the Wise Up PR team here to learn about how to make the most out of your attendance.