Insights

Top 10 PR Strategies to Maintain Momentum After CES 2025

Wise Up PR

Dec 17, 2024 — 3 min read

Once the 2025’s Consumer Electronics Show (CES) wraps up, your work is not done. You can maximize your brand's exposure and capitalize on the generated buzz and momentum by planning for some post-show engagement.

Effective post-event public relations (PR) can ensure that your company's message remains in the spotlight long after the event ends and foster some of the hard-earned relationships your team built networking.

Here are the top 10 PR strategies to maintain momentum and keep the media and public engaged.

1. Leverage Media Coverage

Take full advantage of any media coverage your brand received during CES. Share articles, videos, and mentions on your social media channels, website, and newsletters. Highlighting this coverage reinforces your brand's credibility and keeps the conversation going. Tagging the media outlets and journalists involved can also extend your reach and help your media contacts get more viewership on their pieces.

2. Publish a Post-Event Press Release

A post-event press release is a great way to summarize your CES experience and highlight your successes. Include key achievements, such as awards won, product launches, partnerships formed, and any significant media attention. Distribute this release to your media contacts and share it on your company's website and social channels.

3. Engage with New Contacts

CES is a prime networking opportunity, and following up with new contacts is crucial. Send personalized thank-you emails to media, potential partners, and industry influencers you met. Beyond CES, make sure to keep them on your regular media lists for product news, company milestone announcements, and beyond. When relevant, you can also provide key media you fostered relationships with at CES additional information or exclusive content to keep them interested and foster long-term relationships.

Ensure your website and social media profiles reflect your CES activities. Update them with new content, such as photos, videos, and blog posts about your experiences and achievements at the event. This not only keeps your audience informed but also demonstrates that your brand is active and relevant.

Positive feedback from CES attendees can be a powerful PR tool. Share testimonials from customers, partners, or industry experts who visited your booth or experienced your product. Quotes and reviews can be featured on your website, social media, and marketing materials to build trust and credibility.

6. Host a Webinar or Live Q&A

Keep the momentum going by hosting a webinar or live Q&A session. This can be an opportunity to dive deeper into the products or services you showcased at CES, answer questions from potential customers, and engage with your audience in real-time. For example, you can promote this “Post-CES AMA” event through LinkedIn to maximize participation and engage your followership further.

Have post-CES social media content at the ready for your team to post on your company channel, as well as individual employee channels. This is a powerful tool for maintaining engagement after CES and showing company-wide excitement for your attendance. Make sure to use relevant hashtags (your own and the official event’s) to keep your posts discoverable and participate in ongoing industry conversations.

8. Plan Follow-Up Content

Create a content calendar to maintain a steady stream of follow-up content after CES. This can include blog posts, case studies, video interviews, and infographics that delve deeper into your CES announcements and product features. Consistent content keeps your audience engaged and informed, while also maximizing the investment you made into attending.

9. Monitor and Analyze Feedback

Use analytics tools to monitor the performance of your post-CES PR activities. Track metrics such as website traffic, social media engagement, and media coverage to gauge the effectiveness of your strategies. Analyzing this data can help you refine your approach and identify areas for improvement for CES 2026.

10. Prepare for Future Events

Build on your CES success by preparing for future industry events. Use the insights and contacts gained at CES to enhance your strategy for upcoming shows and conferences (think: a key connection who attended CES might be attending your next industry event). Keeping the momentum from CES will position your brand for continued visibility and growth throughout the year.

Maintaining PR momentum after CES 2025 requires a strategic approach and consistent effort. By leveraging media coverage, engaging with new contacts, and continuing the conversation on social media, you can keep your brand in the spotlight long after the event ends. Implement these PR strategies to capitalize on the buzz generated at CES and ensure your brand remains top of mind in the industry.

If you’re interested in kicking off a social media strategy for the big show, kindly contact a member of the Wise Up PR team here to learn about how to make the most out of your attendance.