Topsort powers El Puerto de Liverpool’s Retail Media Offering with AI-Driven Retail Media Infrastructure
El puerto de Liverpool, Mexico’s largest department store has partnered with Topsort to launch a cutting-edge, AI-driven retail media platform designed to empower sellers and enhance the consumer shopping experience. As retail media
in Latin America continues its rapid growth—projected to reach $2 billion by 2024, according to eMarketer—Liverpool sought a flexible, scalable solution to modernize its advertising ecosystem, bringing brands and consumers closer at the point of purchase.
Through Topsort’s API-driven technology, Liverpool has built a fully customizable platform that integrates with multiple channels and touchpoints, giving brands the opportunity to transform the way they connect with consumers. Topsort’s platform not only ensures easy scalability but also provides sellers with an easy-to-use platform with real time reporting, allowing them to optimize ad spend and deliver highly targeted campaigns.
“As we ventured into the retail media landscape, Topsort has been an indispensable partner,” said Santiago Landaverde, Retail Media Deputy Director at Liverpool. “Their platform has made it incredibly easy for us to launch and manage campaigns, streamlining the entire process—from setup to budget management. The seamless access to detailed data has been instrumental in helping us optimize sellers' ad spend and make real-time decisions.”
Topsort’s retail media infrastructure enabled Liverpool to build a platform that makes advertising easy and accessible for sellers, regardless of their expertise. With a user-friendly self-service model, sellers at Liverpool can now effortlessly run their own ads. By tapping into Topsort’s auto-bidding system, which ensures ads appear at the right place and the right time, sellers can maximize their visibility and conversion.“This partnership has allowed us to offer a state-of-
the-art solution to our sellers, making retail media an accessible and powerful tool for driving growth at Liverpool,” added Landaverde.
Liverpool’s adoption of Topsort’s solution underscores its commitment to modernization, ensuring the platform provides value to sellers while delivering a seamless shopping experience for customers. Topsort’s flexible, API-driven technology continues to empower businesses like Liverpool by delivering measurable results through advanced ad technology.
“We’re excited to see Liverpool succeed with our retail media platform,” said Regina Ye, CEO and Co-founder of Topsort. “Their success demonstrates the power of our technology to transform the retail media landscape universally, including Latin America, helping advertisers achieve significant ROI while maintaining a focus on privacy and customer experience.”
