Weee!, the Leading U.S. Asian Grocery Retailer, Partners with Topsort to Enhance Retail Media Capabilities

Weee! transitions from an in-house advertising solution to Topsort’s scalable, self-service retail media infrastructure

Topsort, an artificial intelligence and auction-based retail media infrastructure company, is thrilled to announce partnering with Weee!, America’s largest online supermarket, to elevate its retail media infrastructure. Weee! ships a wide variety of fresh produce, pantry staples, snacks, and specialty items that are often hard to find in mainstream supermarkets directly to customers. Since its founding in 2015, Weee! has become a leader in providing culturally specific foods, working with numerous brands and delivering to thousands of customers annually.

As Weee! continues to expand in the competitive online grocery market, they recognized the need for a retail media platform that could scale with their growth, provide transparency to their sellers, and enhance the customer experience. By partnering with Topsort, Weee! has introduced a comprehensive retail media platform designed to support their sellers’ success while simultaneously increasing their revenue.

Previously, Weee! had been using their own in-house advertising solution, but sought a more scalable and efficient platform to meet their growing needs. Topsort’s low-code retail media dashboards, combined with AI-driven APIs, provide Weee! the flexibility to seamlessly implement a self-service retail media system. This platform empowers sellers to manage their campaigns using autobidding and keyword targeting to effectively reach more customers. The transition to a fully automated, auction-based model also enables brands to grow within Weee!’s marketplace.

“"Topsort’s platform has seamlessly elevated how we deliver value to our brands. Their product was not only a breeze to implement but has already started creating impact. We’re just getting started, and the possibilities ahead are incredibly exciting!", said Lucas Buccianti Franco, Sr. Growth Manager of Weee! “Their platform aligns perfectly with our goal of delivering value and service to our community.”

Through this partnership, Weee!’s sellers can now run optimized campaigns with advanced tools that increase visibility, drive engagement, and deliver measurable results—all within an intuitive, user-friendly experience.

“We’re excited to collaborate with Weee! in their mission to bring culturally rich foods to more people across the U.S.,” said Regina Ye, CEO and Co-founder of Topsort. “Our scalable and customizable retail media platform will provide their sellers with the tools they need to thrive, while Weee! continues to focus on community and quality.”

This partnership marks a new chapter for Weee! as they empower their sellers with a state-of-the-art retail media platform that drives growth. With Topsort’s support, Weee! is poised to take their retail media strategy to the next level, open up a completely new stream of revenue, empower sellers to supercharge their advertising, and enhance the shopping experience of its community.