Wise Up PR Wins At The Hermes Creative Awards 2024
Wise Up PR is happy to share that it has been named a winner of the Platinum Award at The Hermes Creative Awards 2024. The agency won this award in the Stategic PR Campaigns category for its work with consumer research platform Attest and the 'Make Guesswork Illegal Campaign'.
Wise Up PR
This year's awards received over 6,500 entries from the United States, Canada, and 36 other nations and the awards are organized and evaluated by the Association of Marketing and Communication Professionals (AMCP). The AMCP, an international network of thousands of marketing, communication, advertising, public relations, and media production professionals, administers various recognition programs and celebrates exceptional talent and contributions to the creative industry.
The news follows on from another recent award win for Wise Up PR with its work with Attest. In April 2024, it was informed it was selected as a Gold Stevie Award Winner in the Communications/PR Campaign of the Year - Communications Research category at The 22nd Annual American Business Awards®.
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the US are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others.
Wise Up PR
Wise Up PR partnered with Attest founder Jeremy King, a scientist-turned-entrepreneur, to develop a campaign centered on Jeremy's commitment to empiricism and data-driven decision-making. During a listening tour with Wise Up PR, Jeremy expressed his surprise at how little hard data influenced business decisions, often leading to poor outcomes due to a lack of research.
Recognizing this gap, Wise Up PR crafted a campaign messaging strategy that infused Jeremy's scientific passion into its core. In a sourcing session, Jeremy emphasized how the reliance on guesswork over data in science would be "nearly illegal." Inspired by his authentic insights, the campaign adopted the slogan 'Make Guesswork Illegal.'
To embody this message, a humorous yet impactful video featuring Jeremy in a lab coat was created. The video guides viewers through the Guesswork Crime Lab, where branding missteps rooted in guesswork are investigated.
The campaign garnered significant attention, leveraging data from Attest's platform to highlight the pitfalls of guesswork. With 149 pieces of earned media coverage and an estimated audience of over 4.5 million, the campaign captured the interest of industry leaders and reinforced the importance of data in decision-making, achieving an average domain authority of 68 across its media placements.
Wise Up PR founder David Claxton said of the award: "This is a fantastic achievement by the team to win at The Hermes Creative Awards 2024. It highlights the quality of work produced by Wise Up PR and the trust that clients like Attest have in us."
